Uncover the inspiration behind Snug Pug from Birthday Eve
The delightful Snug Pug character wasn’t initially part of the "Birthday Eve" story, but it quickly found its way into the narrative, capturing our hearts and adding an extra layer...
Journal
Read exclusive stories, discover creative activities and more!
How to Bring The Magic of Birthday Eve to Life
Parents, are you looking to add a sprinkle of magic to your child's birthday? Introducing "Birthday Eve", a charming new tradition where whimsical creatures called Snugs and their helpful friends,...
How were your babies made?
When we decided to use donor conception we also decided didn’t want our child to have a dramatic memory of the moment they realised they were donor conceived. We wanted...
Meet Our Village - Brown Bear's Family
“Hi, I’m Brown Bear and I have two life stories to share. Firstly I am adopted, and secondly our two lovely girls are with us thanks to IVF. I am...
Meet Our Village - Antelope's Story
"I didn’t know if I wanted kids or not… When I was 31, I was diagnosed with breast cancer and I was being made to think about kids… something I...
